Joe Vitale - #1 Best-Selling Author and much more:

"When I was in Australia in May, 1999 I learned that many seeds don’t open up and grow unless they are first burned. In the human body, you open your seeds of desire with the heat of emotion. Whenever you feel love or fear, two very strong emotions, you are turning up the heat. That reaches your deeper mind and opens the seed, the image, of what you want. How you do that is through feeling."